Jonesboro, Ark. — Beyond Resilience, a new high-protein snack brand from SANY Nutrition Group, is entering the spotlight through a partnership with Hyak Motorsports and NASCAR Cup Series driver Ricky Stenhouse Jr. The collaboration includes primary sponsorship of Hyak Motorsports’ No. 47 Chevrolet at upcoming NASCAR events in Charlotte and Phoenix.
The sponsorship begins during the Bank of America 400 weekend at Charlotte Motor Speedway, from October 10–11, and continues at the Freeway Insurance 500 at Phoenix Raceway, on October 17–18. Stenhouse’s No. 47 car will feature a sleek orange-and-black paint scheme designed to reflect Beyond Resilience’s indulgent protein snacks, which launched in Walmart stores nationwide on September 30.
SANY Nutrition Group, which manufactures Beyond Resilience products in Jonesboro, describes its line as offering high-protein nutrition with flavors including caramel, chocolate, and cream, without compromising taste or texture. Angela Pernsteiner, an investor in SANY Nutrition Group, stated that the brand’s slogan, "Protein Has Evolved," emphasizes the balance of indulgence and functionality.
"Beyond Resilience delivers the taste experience people want and the protein they expect, without making them choose," Pernsteiner added.
The partnership ties the brand’s values—speed, resilience, and performance—to Stenhouse’s driving style, which has earned him national recognition. Among his accolades are back-to-back national series championships, the 2023 Daytona 500 victory, and multiple NASCAR Cup Series wins. Stenhouse noted the alignment between his racing approach and the brand’s focus on overcoming challenges. "You prepare, take the risk, learn, and come back ready to achieve more," he said.
Fans will have opportunities to engage with the brand and Stenhouse through trackside events. Scheduled appearances include a meet-and-greet with Stenhouse at the Beyond Resilience tent in Charlotte’s Fanzone on October 10, and another at a Walmart store in Glendale, Arizona, near Phoenix Raceway, on October 17. Fans attending races will also have access to product sampling, digital campaigns, and merchandise tied to the sponsorship.
This partnership marks an important milestone for SANY, which has positioned its Jonesboro facility as a hub of advanced manufacturing and innovation. "We’ve built Beyond Resilience to bring bold ideas and uncompromising performance directly to consumers," Pernsteiner said.
Ricky Stenhouse Jr. competes full-time in NASCAR’s premier series for Hyak Motorsports, which operates out of Harrisburg, North Carolina. The team, co-owned by Gordon Smith, Mark Hughes, Ernie Cope, and former NBA All-Star Brad Daugherty, relies on the No. 47 Chevrolet to showcase competitive speed on racing’s elite stage.
Beyond Resilience products are available in participating retailers, convenience stores, and online. Fans will also see the brand incorporated into race-day activations at both tracks.