For two weeks each year, the Rhea Lana’s Children’s Consignment event in Mountain Home transforms a local venue into a hub of shopping for families. Behind the scenes, franchise owner Carrie Ramsey spends months preparing for these events, which provide both economic and community benefits. This week, Ramsey’s leadership team publicly thanked her for her efforts in a heartfelt social media post.
The message highlighted the often-unseen work Ramsey puts into each sale: “What may look like a week of shopping to some is actually months of planning, organizing, late nights, early mornings, and hard work behind the scenes,” the team wrote.
Ramsey has been running the Mountain Home Rhea Lana’s franchise for over 15 years. The business holds personal significance for her. After attending college in Conway, she and her husband, Wes, moved back to Mountain Home, her hometown. Ramsey shared with the Mountain Home City Council last year that the franchise gave her a way to return home and contribute to the community. “Rhea Lana’s was my way to move home,” she explained.
The consignment model benefits local families in two key ways. Parents can sell items their children have outgrown, such as clothing, shoes, toys, and gear, while other families can purchase those items at significantly reduced prices. The affordability and practicality are especially valuable for families raising quickly-growing children while working within tight budgets. Ramsey’s team said the events allow “one family’s gently loved items [to] become another family’s treasures.”
The positive impact extends beyond the families participating in the sales. Ramsey told city officials in July 2025 that her events draw thousands of shoppers to Mountain Home annually and generated nearly $20,000 in local sales tax revenue the previous year.
That council meeting also brought Ramsey into focus as an advocate for local consignors and families. The city was considering reducing the time businesses could display yard signs advertising events from 30 days to 10. Ramsey spoke up, explaining that such a change would hurt the many families who rely on those signs to prepare for her events. She proposed 21 days as a compromise, noting, “All these mamas who’ve been busy running their kids to swimming lessons and T-ball and all the things need a little bit of time to get their stuff so they can sell it.” The council ultimately sent the proposed ordinance back to committee for further review.
Ramsey’s leadership team pointed to her ability to foster community connections in its post, which expressed gratitude for her dedication. “Thank you, Carrie, for continuing to invest in Mountain Home and the families who call this community home,” the team wrote.
The consignment events, beyond facilitating deals on children’s items, have become a way for Mountain Home families to connect, share resources, and thrive.